Influencer Marketing Lead
About Us:
Hi there 👋 We’re Wild. We’re on a mission to remove single-use plastic from the bathroom, armed with our refillable, natural and scent-sational deodorants, body wash, haircare and lip balm – and we’ve only just started. We launched in 2020 and as a high-growth company, we’re already one of Europe’s fastest-growing start-ups 🚀 So, fancy coming along for the ride?😃
The UK market is the heart of our business, and we are seeking a results-driven Influencer Lead to take ownership of this critical market. As one of our most established regions, the UK offers a dynamic yet exciting challenge: the role is both performance-based and strategic, offering an exciting opportunity to drive measurable results while implementing innovative, think-outside-the-box strategies to maintain and expand our competitive advantage in a constantly evolving landscape. In addition to delivering influencer campaigns, you’ll oversee TikTok Shop agency relationships (in both markets) to grow this channel with the support of your team.
This is a unique and exciting opportunity to blend performance-focused leadership with strategic innovation, enabling you to make a significant impact on the business while working alongside a highly supportive and dynamic team. This role is perfect for a natural leader with a strong sales and strategic mindset, who thrives on balancing performance with creativity. You will play a key role in maintaining and growing the success of the UK market for Wild whilst expanding performance in Australia and Canada.
Please note this role is based in London and is a Senior Role.
🚀 Some of your responsibilities:
Lead influencer strategy across UK, AUS and CAN markets – balancing growth goals with brand-building
Own and manage relationships with creators, talent managers, and agents – from micro to celebrity level
Plan and oversee campaigns that span brand moments, product launches and always-on influencer activity
Optimise performance, using data to iterate and improve results (engagement, reach, ROI, CAC, etc.)
Grow Wild’s ambassador community, including brand fans, affiliates, and long-term creator partners and experiential events to connect IRL with them
Collaborate cross-functionally with paid media, brand, and growth teams to amplify influencer content across channels
Stay on top of trends, platforms, and creator dynamics to keep Wild culturally relevant and ahead of the curve
🚀 What we need from you:
You have 5+ years experience in influencer or partnerships marketing – ideally across multiple markets
You’re plugged into UK, AUS and/or CAN creator ecosystems and have a strong network of contacts
You understand both brand and performance influencer marketing and can confidently speak to ROI
You’re a confident communicator and natural relationship-builder who can negotiate, brief and manage talent
You thrive in a fast-paced environment and can balance strategy with hands-on deliveryYou're creative, commercial and collaborative – equally comfortable pitching an idea or building a spreadsheet
Bonus: You have agency or scale-up experience, or have worked in-house at a high-growth consumer brand
Passionate about sustainability and excited to be a part of a fast-moving, mission-driven environment
⚡️What you’ll get from us:
- 25 days holidays + bank holidays + 9 extra remote working days
- Hybrid working, 3 days a week in our shiny new London office
- 4% Company Pension
- Mental well-being support through Spill
- Private healthcare through Vitality
- Weekly early finishes and social events
- Annual L&D budget
- Free breakfast
- Free & discounted Wild products
- 2 x team volunteering days and 2 x personal volunteering days
Ready to become a Wild thing?!
At Wild, we know that diversity drives innovation and creativity. We are committed to creating and maintaining a workplace where all employees feel valued and empowered to bring their most authentic selves to work. We recognise that diversity goes beyond visible differences such as race, gender, age, and ethnicity and encompasses a broad spectrum of backgrounds, experiences, perspectives, and abilities. We encourage individuals from all backgrounds to apply!
- Department
- Marketing
- Locations
- Wild HQ
- Remote status
- Hybrid
Influencer Marketing Lead
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